Stories Sell
Most successful brands, regardless of the industry, share one thing in common: a convincing story. One that humanizes and demystifies and draws you in to a product or service, whether it is coffee or computers or cardiology.
The differentiator in the story may be disguised as technology or low prices or better customer service, but the way it is internalized and processed by a prospective customer is through good old-fashioned words.
And those words come in all shapes and sizes: slogans, case studies, ads, or corporate presentations. The best ones of course get shared beyond the initial telling.
Here are a sampling of the stories we've helped create. Want to know the story behind a story? Let's talk.
A children's book for a critical new business pitch. A time to zag, when everyone else is zigging.
Repositioning trees as a renewable crop to tell a giant forest-products company's sustainability story.
Showing consumers a world without coal in order to get them to pay attention to solar.
New name and identity for medical practice management company. Forena is Swedish for join.
The legend and disappearance of the greatest ballplayer you never heard of. Until now.
Seeing the world through the eyes of therapists, allows this company to be seen in a new light by their target market.
Positioning the first Mediterranean Diet protein bar as "the bar for better living."
The personal devotion to developing new airplanes became the vehicle to inspire employees to embrace sustainability at a highly conservative company.
Creating the illusion of authenticity while selling something that's not the real thing.